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Fresh Water Can Be Priced to Assure Availability while Remaining Affordable Reports Water Advocate Sharon Kleyne

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Fresh Water Can Be Priced to Assure Availability while Remaining Affordable Reports Water Advocate Sharon Kleyne

Bio-Logic Aqua Research Chairman Says Water Companies Can Upgrade Facilities and Still Keep Water Affordable During Global Fresh Water Crisis

Hear the Sharon Kleyne Hour Power of Water on World Talk Radio, Voice America, Green Talk Network and Apple iTunesp

The price of home delivered fresh water is the biggest bargain available to consumers in the United States, according to water advocate and Bio-Logic Aqua Research Chairman Sharon Kleyne, However, Kleyne adds, fresh clean water is becoming increasingly expensive to locate, impound transport and process. During the global fresh water crisis, with the US experiencing increasing drought, a growing population, widespread water wasting and lagging technology, fresh water cannot continue to be sold at a loss. The inevitable price increase, says Kleyne, must provide for those who can't pay but whom, like everyone else, require water to stay alive.

Fresh Water Can Be Priced to Assure Availability while Remaining Affordable Reports Water Advocate Sharon Kleyne

Kleyne will discuss the issue of fresh water pricing and fairness on her Sharon Kleyne Hour Power of Water Radio show of October, 27, 2014.

Kleyne hosts the syndicated Sharon Kleyne Hour Power of Water radio show, heard on VoiceAmerica and Apple iTunes. The show is sponsored by Bio-Logic Aqua Research, a global research and technology center specializing in fresh water, the atmosphere and dehydration. Nature's Tears® EyeMist® is the Research Center's signature product for dry eyes. Kleyne is Bio-Logic Aqua's Founder and Research Director.

Two recent articles support Kleyne's views about the global fresh water crisis. A New York Time article of October 14, 2014,* Noted that wasteful water use by Californians is way down and many homeowners are abandoning their lawns. The article notes that there is sufficient fresh water in the United States to supply everyone but the problem is getting the water to where it is needed, eliminating waste and acquiring investment to improve processing and recycling facilities.

Under the present pricing structure, says the article, there is little incentive to conserve and, in fact, large users are often charged less than smaller users.

*Porter, E, "The risks of cheap water," New York Times, 10/14/14®ion=top-news&WT.nav=top-news&_r=2

A Bloomberg News article of October 15, 2014,† suggests that technology and infrastructure investment in fresh water utilities is increasing but remains inadequate. The article notes that only one percent of total water consumption in the US is by low income individuals unable to afford a higher price. Were a profitable program in place, this group could easily be subsidized.

The article notes a trend by large industrial water users, such as brewers and soft drink manufacturers, to invest in water technology and utilities. While their investment alone can't solve the problem, it can help. Their involvement can also raise public awareness and finance lobbying for a more effective water policy.

†Farnall, C, "Time for a serious policy on water pricing," Bloomberg Week, 10/15/14

Fresh, clean Water in the US, Kleyne notes, is considerably less expensive than cable TV, electricity, gasoline and food. US water is also far less expensive, and with far better service, than fresh water inmost other countries.

Fresh water, Kleyne notes, is a necessity of life. Every function of the human body and every cell in the body require a constant water supply to function properly, avoid dehydration and sustain life. Water is essential for digestion, growing food and sanitation. Without the water vapor in the atmosphere, our bodies couldn't absorb oxygen and would soon dry up and die. A large percentage of our daily water intake, according to Kleyne, comes through direct absorption from the atmosphere by skin, eyes and lungs.

As a solution to the fair water pricing problem, Kleyne advocates a three-tiered water pricing program: "Essential water" for household cooking, drinking and sanitation, "Agriculture and Industrial Water," and "Luxury Water" for lawns, swimming pools, etc.

Kleyne also advocates total water recycling in which all water sold by a fresh water utility is eventually returned to the supplier, where it is recycled and resold. Total water recycling would reduce the amount of water removed for human consumption from the natural ecosystem. Allowing more water to naturally evaporate into the atmosphere and become part of the hydrologic cycle, could also impact human caused aspects of global drought and climate change.

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